Psychology

Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn’t recognized about yourself before.

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns.