Educated Reading

What's New and Happening in the Online world

Conversion Rate Optimization

Conversion Rate Optimization (CRO): 8 Ways To Get Started

Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. …...
Business Tools

The Best AI Tools for Ecommerce & How They’ll Boost Your Business

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase...
inspiration roundup website Websites Roundups

Inspirational Websites Roundup #65

Stay in the loop: Get your dose of frontend twice a week 👾 Hey! Looking for the latest in frontend?...
Networking

Professional Relationships: 4 Executive Tips to Improve Your Marketing Success

Learn how to build professional relationships that don't just open doors — but blow them wide open. … Professional Relationships:...
Artificial Intelligence

How to Write Prompts for ChatGPT, According to HubSpot’s SEO Team [+ Examples You Can Steal]

To use ChatGPT or not to use ChatGPT? Is that really the question anymore? … How to Write Prompts for...
Facebook Advertising

How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)

If budgeting stresses you out, we have a lot in common, my friend. … How to Plan Your Facebook Ads...
react-three-fiber shader three.js Tutorials webgl

How to Create a PS1-Inspired Jitter Shader with React-Three-Fiber

This project demonstrates a custom jitter shader inspired by the visual style of PS1-era games. The shader replicates the nostalgic...
Design Process Freelance Design Retro Design Social Media Web Design

Aspects of the Early Web I’d Like to See Come Back

The early web (we’ll define it as 1995 – 2005) was an adventurous place. The narrative was that anyone could...
RFPs

RFP: How to Write a Strong Request for Proposal [Example & Template]

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and...
Branding

Creating Your Brand Voice: A Complete Guide

Even if you’re brand new to brand voice, you already know exactly what it is. I promise. … Creating Your...
Goal Setting

How to Set (Crushable) Marketing Goals, According to HubSpot Pros

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources...
Articles case study inspiration

Case Study: Armur—Alexandra Murgu Portfolio

A portfolio site is always a personal story. In essence, it is an extension of your personality, whether it’s creativity,...
Creator Economy

Gen Z, AI, and the Power of Creator Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how...
Artificial Intelligence

7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. … 7 Ways to...
Artificial Intelligence

How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of...
distortion hover three.js Tutorials webgl

Grid Displacement Texture with RGB Shift using Three.js GPGPU and Shaders

In this tutorial, you will learn how to create a pixel/grid displacement effect using Three.js, enhanced with shaders and GPGPU...
HubSpot Labs

The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses....
A/B Testing

How to Determine Your A/B Testing Sample Size & Time Frame

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting...
Branding

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web...
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