Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But […]
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them Read More »
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising.
Everything You Need To Know About Podcast Advertising and Sponsorships Read More »
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting.
11 Best Advertising Management Software for 2024 Read More »
There’s a lot to be learned from the Super Bowl.
The Worst Super Bowl Ads — Avoid These Blunders Read More »
There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.
Online Advertising: All You Need to Know in 2023 Read More »
Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensure you’re meeting high-qualified leads. For example, a “Best Technology Startups of the Year” event will primarily be filled with participants who
32 Free Advertising Tips for Your Small, Large, or Local Business Read More »
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is
The 18 Most Creative Ad Campaigns in History Read More »
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your
How to Prevent Click Fraud Read More »
When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?
Quora Ads: Are They Right For Your Business? Read More »
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan.
How to Prepare an Advertising Plan [Free Template] Read More »
