Media Planning

15 Essential Media Planning Tools

In today’s day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio.

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.”  I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the …

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