Email Marketing

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is

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