In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals.
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to
7 Ways to Grow Your Email List (and Your Revenue) in 2024 Read More »
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.
16 Best Bulk Email Services for 2024 Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at
5 Psychological Tactics to Write Better Emails Read More »
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is
How to Use the P.S. in Email Read More »
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover:
Email Marketing Audit — The Complete Guide Read More »
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.
12 Email Marketing Trends Marketers Should Know [According to My Inbox] Read More »
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a
How to Create a Landing Page: The Ultimate Guide Read More »
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
The Simple Guide to Creating an HTML Email [+ Free Templates] Read More »
You know the expression, “What you see is what you get”?
16 Best Email Previewing, Testing, & Rendering Tools Read More »
