Case Study
706 Kingsway: from stalled listing to sold after a full media refresh and AI staging
This property was dilapidated and stripped and had been on the market for over a year. The agent engaged Mike’s Media House for professional photography, video, and drone coverage, followed by AI virtual staging to help buyers visualise renovation potential. The property sold within the month after the updated media went live.
Overview
Problem
Visually uninviting condition reduced buyer interest and made the potential hard to see online.
Approach
Full media refresh plus AI staging to communicate layout, lifestyle, and renovation opportunity.
Outcome
Sold within a month after relaunch, following more than a year on the market.
The challenge
- Property condition created negative first impressions online
- Buyers struggled to visualise furniture layout and end state
- Enquiry levels remained low despite time on market
The solution delivered
- Professional interior and exterior photography
- Aerial photography and drone video for location value
- Walkthrough style video to show flow and context
- AI virtual staging for key rooms using believable, neutral styling
Integrity note: AI staging was used to demonstrate realistic potential. It does not remove defects and it should be treated as a visualisation tool for buyers.
AI staging comparisons
Drag the slider on each image to compare the original photo against the virtually staged version.
Lounge
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Bathroom
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Master bedroom
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Kitchen
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Dining room
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Why this worked
It restored trust
- Professional imagery improved perceived quality and reduced uncertainty
- Walkthrough context helped buyers understand flow and scale
- Drone content anchored value to location and setting
It created clarity
- AI staging helped buyers visualise usable space and realistic layouts
- Marketing shifted from condition concerns to opportunity discussions
- Enquiries improved because the listing finally communicated potential
