In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase […]
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process Read More »
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work.
33 Ways to Drive Traffic to Your Website Read More »
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.
SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps] Read More »
We call ourselves web designers and developers. However, the job often goes beyond those narrow margins. Freelancers and small agencies deal with a range of non-design and coding issues. We become the first person our clients contact when they have a question. It happens – even when we aren’t directly involved with the subject matter.
Those Non-Design Technologies Web Designers Need to Know Read More »
At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape.
The Future of SEO: How People Will Get Their Questions Answered in 2+ Years Read More »
Tech companies are baking AI into everything these days. It seems like you can’t avoid a heaping helping of bots and large language models (LLMs). I think I ingested some in my breakfast cereal this morning. Thus, it’s no surprise that search engines have become best pals with AI. Google and Bing are joyfully adding
AI in Search? The Grumpy Designer Isn’t Impressed So Far Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
SEO & AI: How These Worlds Will Collide And Cause Chaos Read More »
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is
Why Every CMO Needs to Know Their Search TAM Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work
How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers Read More »
I’ve been online since the days before search engines. Imagine a world where you’d find websites by sheer luck. We never knew where a hyperlink would take us. Thus, we “surfed” the web. Then, search engines came along. Providers such as Yahoo, AltaVista, and (eventually) Google made it easier to find websites. Almost immediately, humans
It’s Time to Get Back to the Basics of SEO Read More »
