Lead Generation

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that […]

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. 

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences.  

So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form?

As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site.

You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.