Humans crave comfort, familiarity, and routine. It applies to our work and life. For example, I take my routine to the next level. I start each morning the same way: I turn on my computer and open the apps I need – all in the same order. Maybe I’m a bit obsessed? But this behavior […]
Taking Trips Outside of Your Design Comfort Zone Read More »
Have you ever been asked a question that you weren’t quite prepared for? Once, during a meeting with a prospective client, I received one that caught me by surprise: “What was your most successful project?” On the surface, it sounded simple enough. But I had much more trouble providing an answer than anticipated. Success can
How Do You Define a Successful Web Project? Read More »
Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, cooperating and sharing colors. The woman leaves the room for a moment, and when she comes back, she is dismayed to find that the children have all begun
Avoiding Design by Committee Read More »
We all see it every day. That box, that wrapper, those bottles, jars, and cans. Food packaging is something that permeates our lives, and yet most people don’t ever stop to consider how it actually affects the decisions we make when we purchase our food. From the moment you make a selection in the store
The Secret to Successful Food Packaging Design Read More »
