As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have.
How to Add Text to A GIF [Tutorial] Read More »
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
Choosing a color palette for your design project is an important decision that affects every aspect of your design’s performance, from visual impact to user experience.
50 Unforgettable Color Palettes to Help You Design Your Own Read More »
When I was a student in design school, I once did an assignment for a teacher who made us stand up and present our projects to the entire class. Now I’m not the best public presenter, and as a teenager in college, I was even worse. After I fumbled through my presentation, my teacher pulled
Presenting Design Ideas is All About Presentation Read More »
If you have strong design sense, a well-marketed business concept, and the energy to keep moving forward, your design startup is sure to grow. However, not all growth is good growth; it is dangerous to expand in unsupported or erratic ways. By laying out a plan for your business’s future now, you will move forward
Building Your Design Business the Right Way Read More »
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you
Color Theory 101: A Complete Guide to Color Wheels & Color Schemes Read More »
There’s a legend among the cheese connoisseurs of New York City. In most of the US, it’s illegal to sell raw (non-pasteurized) dairy products. The reasons why are complicated, but many non-Americans who were raised on fresh milk and cheeses are often surprised when they come stateside and are unable to purchase anything that came
Developing a Sense of Mythology Around Your Designs Read More »
We all get tons of new ideas constantly as designers. Which is awesome – don’t get me wrong – but sometimes we get way more ideas than we can actually get to in one sitting. Or even in one lifetime. Often, designers simply jot down those excess ideas in a notebook and file them away
What To Do With All Those Spare Creative Ideas Read More »
Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”
Targeted Advertising: A Simple Guide to Reaching Your Customers Read More »
Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, cooperating and sharing colors. The woman leaves the room for a moment, and when she comes back, she is dismayed to find that the children have all begun
Avoiding Design by Committee Read More »
