From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
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The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While these formats are fine for the most part, marketers can take their content from “fine”
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When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized.
Visual Identity Systems: What They Are & Why They Matter Read More »
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. [embedded content] When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The
12 Unique Ways to Generate Leads With QR Codes Read More »
