The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy.
With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics.
To help you navigate the crowded world of Chrome extensions, we’ve come up with a list of our favorites for SEO.
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Best SEO Extensions for Google Chrome
1. MozBar
MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and SERP metrics.
What we like: MozBar makes checking your SEO as simple as possible with its one-click model, making it a huge time saver for stressed SEO pros.
2. Keywords Everywhere
- Price: Free
Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.
What we like: Keywords Everywhere puts keyword data where you want it: Right in front of you. The result? Less time spent tabbing back and forth and more time spent boosting your site’s SEO.
3. GrowthBar
- Price: Free for 5 days, then $29/mo
GrowthBar is a simple chrome extension that gives you instant access to critical SEO data points about any website and unlocks the growth channels and keywords that are working for them.
The tool allows you to explore best-performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads, and more.
What we like: Quick and easy are the big benefits of GrowthBar. Easily discover key data and act on it to boost your SEO on-demand.
4. SimilarWeb
Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategies for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.
What we like: SimilarWeb lets you see what the competition is up to — and how it’s working for them. The result? You gain useful insight about improving your own SEO practices.
5. Redirect Path
- Price: Free
Microsoft Word’s infamous red squiggly line that alerts their user of improper grammar has an SEO doppelganger: Redirect Path. This extension flags 301, 302, 404, 500 HTTP Status Codes, Meta, and JavaScript redirects, catching potential issues immediately. It also shows other HTTP headers and server IP addresses.
What we like: Broken and misdirected links can drive users to other sites — Redirect Path gives you a heads-up about these issues so you can correct them ASAP.
6. SEO Meta in 1 Click
- Price: Free
SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.
What we like: Just like the name says, one click gets you the big hitters of SEO impact, including title and description lengths and no-text images, letting you make the changes that matter most.
7. BuzzSumo
- Price: Free
Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the inbound backlinks to your pages.
What we like: Social media is now a critical part of effective SEO. BuzzSumo loops in popular social media sites to help your team develop more effective SEO strategies.
8. Hunter
Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.
What we like: How do prospective customers get in touch? Hunter finds all email addresses attached to your website, letting you ensure users have a reliable point of contact and making sure all email addresses are up-to-date.
9. Mangools
Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.
What we like: The stronger your SEO game, the better. Mangools combines multiple metrics to provide a broad view of how you stack up to the competition.
10. Google Trends
- Price: Free
Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the level of interest in topics related to your niche.
What we like: What’s in and what’s out changes rapidly. Trends keeps you on top of the evolving SEO landscape to help you stay ahead of the crowd.
11. SEOQuake
- Price: Free
SEOQuake presents itself as a dashboard, reporting on domain performance, as well as that of individual pages. One of its prime features is its SEO toolkit, which allows its users to analyze backlinks and watch keyword rank. It also provides on-page SEO suggestions, fitting itself into an SEO strategy nicely.
What we like: On-page SEO suggestions from SEOQuake are a great way to optimize your content in real-time, and it’s also a great tool to have access to when you need more robust analytics.
12. Serpstat
By using Serpstat, you can instantly check the SEO of your website as well as competitors’. After clicking the in-browser icon, you’ll be able to receive a full SEO audit of a domain. Serpstat has three sections: On-page SEO parameters, page analysis, and domain analysis.
What we like: Get a quick SEO comparison of your site and those of your competitors with just a few clicks using Serpstat to see how you stack up — and what you need to change.
13. Ahrefs
With their SEO toolbar in Chrome, Ahrefs examines website properties and produces keywords, links, and ranking profiles that offer SEO improvements on your website. To receive a detailed report on an SEO metric, just click on it.
What we like: Dive deep into any SEO metric with Ahrefs to see where your strategies are working and where they need improvement.
14. Check My Links
- Price: Free
Aptly named, Check My Links does just that with one click, scanning through webpages for broken links. A huge time saver when designing link-heavy web pages, the extension makes sure the links are working properly, denoting when links are broken.
What we like: Broken links are bad news. Check My Links saves you the time of manually finding broken links with one-click scanning.
15. NinjaOutreach Lite
- Price: Free
The free extension from NinjaOutreach makes browsers capable of advanced data mining. It offers various SEO functions related to webpage URLs, titles, links, meta descriptions, follower counts on social media, and monetization techniques.
What we like: With NinjaOutreach Lite, you can begin data mining to see how well your URL, title, links, and meta descriptions are meeting SEO goals.
16. PageSpeed Insights by Google
- Price: Free
Part of Google Webmaster Tools, PageSpeed Insights is an SEO tool that provides information on desktop and mobile sites. After running an analysis, PageSpeed Insights gives a score on the site and provides suggestions on how to make the web pages run faster.
What we like: Faster is better when it comes to websites. PageSpeed pinpoints areas you can improve to make your page run faster and boost your search ranking.
17. Woorank
Woorank is a site analysis tool similar to PageSpeed Insights, allowing users to see suggestions for improvement on their web pages. It provides an in-depth report on online visibility, social media, and usability, allowing you to keep track of ways to improve different metrics.
What we like: Woorank is like PageSpeed with extended impact. It offers suggestions on how to boost the visibility and usability of your site, which are both key metrics in overall SERP rankings.
18. NoFollow
- Price: Free
With NoFollow, marketers can see an outline of web pages that are coded with the nofollow metatag. Because nofollow links don’t add to SEO metrics, users can identify any external web pages that are backlinking to their websites with indexed links. For pages you don’t want to be indexed — like a landing page — NoFollow checks to see if those pages are coded correctly and highlights any links that aren’t working.
What we like: Nofollow links can impact your SEO but don’t naturally appear in data. NoFollow lets you identify these links and helps ensure they’re coded correctly.
19. BuzzStream
BuzzStream allows marketers to organize and perform outreach that’s specialized to your business. The extension, BuzzMarker, connects with BuzzStream to assist in building links, promoting content, and pitching influencers.
What we like: Build out customized SEO-based outreach that can help you connect with target audiences and increase your search rankings.
20. Screaming Frog SEO Spider
Search marketing stressing you out? This tool is here to help. Screaming Frog’s SEO Spider enables you to crawl website URLs, add key elements to analyze SEO, and fix detected issues, making an excruciatingly long process simplified. Some elements include finding broken links, discovering duplicate pages, and creating site visualizations.
What we like: Search engine marketing is complex. Screaming Frog makes it easy with automated URL analysis that flags potential issues and lets you add simple fixes.
21. Lighthouse
- Price: Free
The Lighthouse SEO Chrome extension is an open-source, automated tool designed to improve the performance of your web applications. First, Lighthouse runs a series of tests against the target webpage and then reports results across the speed, quality, and overall performance of your application. Then, it returns results that make it easy to pinpoint and correct potential problem areas.
What we like: With page performance now impacting search results, Lighthouse offers a way to quickly identify issues that could hurt SEO efforts.
22. vidIQ Vision for YouTube
This YouTube SEO Chrome extension is all about boosting the impact of your videos to get more views and drive more engagement. From helping you understand how videos get ranked in search, what makes them related, and what content your target audience is searching for, vidIQ is a great addition to any video-driven SEO effort.
What we like: vidIQ boasts more than 2 million users and is regularly updated to improve performance, making it a stand-out choice to boost video SEO impact.
23. SEO Minion
- Price: Free
Streamline day-to-day SEO tasks with SEO Minion. From analyzing on-page SEO to checking broken links and previewing SERPs in real-time, the SEO Minion Chrome extension is a great way to save time on SEO without sacrificing your search ranking.
What we like: Along with current SEO features, SEO Minion adds new analysis and tracking options based on user feedback, making this extension a great choice for basic tasks and specific needs.
Solving for SEO Stress
Finding the right Chrome extension can help lower your SEO stress and boost your site’s impact. Plus, many of the tools listed above provide useful information on how to refine skills like backlink building and keyword accuracy. You’ll be acing the SEO section of Marketing 101 in no time. As a result, your site will see an exponential improvement in its search engine rankings.
Editor’s note: This post was originally published in September 2019 and has been updated for comprehensiveness.
