Exploring Playful Context-Aware Animations for Fixed Elements

The other day, I was browsing a nicely designed “About” page, and, like many other sites, it had the familiar pattern of a fixed logo at the top while scrolling. This is quite common, but sometimes the logo ends up overlapping with the text, making things a bit hard to read. You might see this as a quirk of brutalist design, but it got me thinking: what if we hide the logo during those moments when it intersects with the text?

And what if we hide it with an animation? That opens up a whole range of creative possibilities to explore. So, I decided to test it out and see how it would look. Here’s a little experiment that might spark some ideas if you’re into animation patterns like this. It’s just a proof-of-concept, nothing fancy here, so don’t get excited 🙂

I call it a “context-aware animation” because the logo animates based on its interaction with the visual context.

Simply scaling it down.
Getting out of the way, literally.
Here we keep it in sight but rotate it to not intersect.
Breaking the word apart, randomly each time.
Pushing it up and away.
Still a bit visible, but blurring is just so neat!

Hope you enjoy these playful ideas and thanks for checking by 🙂

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