Should Brands Address Social Issues?
When it comes to social justice, what role do brands play?
Should Brands Address Social Issues? Read More »
When it comes to social justice, what role do brands play?
Should Brands Address Social Issues? Read More »
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she?
Are Meta’s Celebrity Bots Taking AI Too Far? Read More »
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.
The NFL’s Latest Marketing Play: Taylor Swift Read More »
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement.
Why Lifestyle Brands Are the New Media Companies Read More »
Celebrity brand partnerships are evolving beyond endorsements and #sponcon.
The Future of Partnerships: Celebrities Working For Major Brands Read More »
Sorority recruitment has transformed from a secretive process to big social media business.
How Sorority Rush Became Big Social Media Business Read More »
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz.
Tennis is Back: How Social Media Gassed Up the 2023 US Open Read More »
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space:
The Key to Improving the Economy? Marketing to Women Read More »
Last month Elon Musk announced that Twitter’s new name is X.
X Marks The Spot: What’s to Come After Twitter’s Rebrand? Read More »
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe.
How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams Read More »