As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck.
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does.
Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.
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