In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase […]
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers Read More »
As a platform, the web caters to creators. It’s a place to publish and share whatever we want. We’ve used it to fuel the rise of everything from blogs to influencer videos. The results are impressive. Think of all the careers kickstarted by online publishing. I am living proof. Writing and web design have provided
The Fight to Own Your Creative Content Read More »
