Artificial Intelligence

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces.

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work

I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page.

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.

As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch?

I know. “AI public relations” (PR) kind of sounds like an oxymoron.