Brand guidelines are crucial for maintaining consistency and professionalism in a company’s visual identity. They provide detailed instructions on using logos, color schemes, typography, and many more details.
There are a number of free templates available for InDesign that can help simplify the creation of guidelines, making the process much more efficient and accessible. And that is what we have for you here.
Each InDesign template has been designed to meet various branding needs, offering practical solutions for creating comprehensive, polished, and professional brand documentation.
You might also like our collection of branding mockup templates.
The Top Branding Idenity Template for InDesign
Professional Brand Guidelines Template (For InDesign)
This branding guidelines template has a clean and bold design with 24 layouts and Master Pages. It is available in INDD and IDML formats and is easy to use and customize. A Word version is also available.
Green Brand Guideline Template (For InDesign)
This InDesign template features bold color schemes and serif fonts. It includes 16 layout templates and Master Pages. Available in INDT format, it provides logo, typography, color, and stationery sections, giving you a comprehensive platform for your brand documentation.
The Scoute Brand Guidelines Template (For InDesign)
This free brand guidelines template has a clean design and is built on a consistent grid. It is available in A4 and US letter sizes and INDD and IDML formats. It includes sections for introduction, logo, colors, typography, visual style, and more. You can also download the Photoshop and Illustrator versions.
Clean Brand Manual Free Template (For InDesign)
With a minimal design and layout, this template is easy to edit using Master Pages. As well as having standard layouts for logos, colors, and typography, it also includes sections for grid systems, iconography, blending modes, and much more.
OneHire Brand Guideline Templates (For InDesign)
This branding template has a clean and modern design and includes 26 page layouts in INDD format. It includes layouts for the brand, brandmarks, color, typography, imagery, and more. Editable charts and infographics are also included.
Corporate Brand Guideline & Brochure Free Layout (For InDesign)
This free brand guideline template offers a clean, modern, and bold design with 20 page layouts in INDT format. It comes with a completely customizable red and black color scheme.
The Avaon Haute Visual Identity Template (For InDesign)
Featuring a minimal design with a neutral color palette, this InDesign visual identity template includes 40 page layouts. Available in A4 and US letter sizes, it comes in INDD and IDML formats, making it versatile for various branding needs.
Free Brand Guidelines Template (For InDesign)
This minimalistic branding guideline template includes 30 layouts specifically designed for creatives. The free download package also includes Figma and Illustrator versions.
Arjo Brand Guidelines Templates (For InDesign)
This minimal branding guidelines template includes 36 pages and ten sections. It is created on a 12-column grid with Master Pages in INDD format. It also includes a section specifically designed for photographers.
Brandbooks Free Brand Guidelines Template (For InDesign)
Brandbooks is a free brand guideline template with a clean, minimalistic design and a blue color scheme. It offers various layouts for logos, color palettes, typography, and more. This free download also includes an Illustrator version.
Bold Brand Guideline Template (For InDesign)
This brand guideline template has a bold and modern design, and includes sections for logo usage, color schemes, typography, and brand imagery, making it ideal for creating professional brand guidelines.
Simple Brand Guideline Free Template (For InDesign)
With a simple and clean design, this free brand guideline template offers 16 customizable InDesign pages. It covers essential brand elements like logos, colors, and typography and is suitable for basic brand documentation.
Multipurpose Brand Guideline Template (For InDesign)
This multipurpose brand identity template has a clean, spacious design with 24 layout pages. It includes sections for brand strategy, logo guidelines, color palettes, typography, and even brand apparel.
Elegant Brand Guideline Free Template (For InDesign)
This free InDesign template offers a clean and organized design with 16 layout pages. It covers brand essentials such as logos, colors, and typography, making it easy to maintain brand consistency.
Brandbold Free Brand Guidelines Template (For InDesign)
Brandbold includes ten sections and over 40 page layouts. Designed on a twelve column grid, this free InDesign guideline template covers all key brand elements, including logo usage, color schemes, typography, and more.
Brand Guidelines & Visual Identity Free Template (For InDesign)
This elegant brand guideline INDT template has a professional design and 22 page layouts. It includes all the sections you would expect for creating a professional visual identity. It’s free to download!
The Harmony Free Brand Book Template (For InDesign)
With a harmonious and clean design, this free InDesign template includes various layouts for logos, colors, typography, stationery, and web and mobile app designs. You can also download the Illustrator version.
Clara Free Brand Guidelines Template (For InDesign)
This free brand guideline template offers a clean and colorful design with over 40 pages and 10 pages. In addition to the INDD InDesign template file, you can also download the template in Illustrator AI or Adobe XD formats.
Brand Guideline InDesign Template FAQs
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What are brand guidelines?
They are a set of standards that define how to present a brand consistently. They cover elements like logos, color schemes, and typography, ensuring a cohesive representation across all platforms and materials.
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Why use InDesign templates for brand guidelines?
InDesign templates provide a structured and professional way to create brand guidelines. They save time by offering pre-designed layouts that can be customized to your specific needs.
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What should be included in a brand guideline?
A brand guideline should include logo usage, color palette, typography, imagery, and tone of voice. They ensure a consistent representation of the brand across all platforms and materials.
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How do I customize an InDesign template?
Open the template in InDesign and use the provided tools to adjust text, colors, and images to match your brand’s specifications. The templates are designed to be user-friendly, making customization easy.
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Can these templates be used for any type of brand?
Yes, these templates can be adapted to fit all brands, from small businesses to large corporations. They offer a flexible foundation that can be tailored to specific branding requirements.
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How often should brand guidelines be updated?
Brand guidelines should be updated often to reflect any changes in branding strategy or new marketing goals. This helps maintain a fresh and relevant brand identity.
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What is the difference between a brand guideline and a visual identity?
A brand guideline is a document that outlines rules for using brand elements. A visual identity encompasses all visual components of the brand, such as logos, colors, and typography.
Consistency in Branding
Consistency in branding is achieved by using a well-defined guideline template. They simplify the process of creating detailed and professional branding documentation, saving time and resources.
They make sure that every element and character of your brand’s visual identity is cohesive and easily understood, helping maintain brand integrity and recognition.
This collection of templates has given you practical solutions for achieving consistent and polished brand presentations. Happy designing!
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